Why use Golf Channel.com’s Self-Serve Advertising?

This platform provides business owners with an easy to use and cost-effective way to showcase their product on Golf Channel’s family of sites. With Self-Serve Advertising, you are in control of your advertising and can design a campaign that fits your budget.

How do I get started?

To build your campaign, click here, then create a "proposal" by choosing dates that your campaign will run; specific sites you want your ad to run on or choose RON (run of network) to be featured on all Golf Channel properties. You also have the ability to geo-target your ads from a selected list of specific metropolitan markets. Next, select the size of your creative, upload the graphic files, confirm your order and pay for your campaign with a major credit card. You can easily return to your account to increase your advertising and track your progress using the Reporting Tools.

I don't know much about advertising. What does CPM, Clicks, etc., mean?

The Interactive Advertising Bureau (IAB) is a great resource for on-line advertising and has definitions of basic on-line advertising terms.

When I get ready to create my campaign, why am I directed to another site?

GC.com’s Self-Serve Advertising is powered by PageGage, a trusted partner of Golf Channel.com.

How much does self-serve advertising cost?

This depends on your budget and your targeting selection. The minimum cost is $1,000, and you can spend up to $15,000 through the self-serve advertising platform. Pricing is based on a net CPM (cost per thousand impressions) of $15 for Run-of-Network and $18 for Geo-Targeting. Pricing for specific sites will vary and will be listed in the proposal building process.

If your budget exceeds $15,000, we recommend you contact a Golf Channel sales representative to build a more customized campaign.

How will I be billed for my self-serve ad campaign?

PageGage, our partner in the Self-Serve Advertising platform, has a secure credit card checkout process that accepts Visa, Mastercard or American Express.

How do I know if my ad has run on the site?

Depending on the specifics you've set for your campaign, you may or may not see your actual ad on the site. However, reports supplied through PageGage are the best way to keep track of the progress of your campaign. They can help you track the number of impressions, as well as other important metrics such as clicks and click-through rates.

Who do I contact to get additional help?

We have a dedicated customer service group available to answer any questions you may have about the self-serve platform. You can contact them by email at newmediatraffic@golfchannel.com. Turnaround time is typically one business day if your email is sent during normal business hours (Mon.-Fri. 8AM-5PM EST).

For campaigns with budgets of $15,000 or more, please contact us.